About Van De Wouw

"A leader and innovator, shaping the future of marketing and advertising" — Forbes 30 under 30

Thijs van de Wouw is a global creative director & strategist, building influential brands that shape tomorrow's culture.

With over a decade of experience across three of the world's most innovative agencies. From Droga5 New York, to AKQA, and ultimately as Chief Strategy Officer at Wieden+Kennedy, Thijs developed a unique approach to brand building that bridges cultural impact with digital innovation.

Having lived and worked across four continents, Thijs brings a unique global perspective to the work. Thijs is driven by a passion for creating work that not only stands out but also makes a meaningful impact. His work has sparked global conversations, launched #1 products, and driven business growth for his clients.

His work spans:
- Technology giants (Samsung, Google, NVIDIA)
- Entertainment leaders (Netflix, HBO)
- Top gaming publishers (Activision Blizzard, EA, Tencent)
- Global lifestyle brands (Nike, Under Armour, Laneige, Tinder)
- Luxury brands (Rimowa, BVLGARI, Audi)

Current Focus

Based in Tokyo, Thijs divides his time between strategic leadership and education. He helps global brands navigate rapid cultural shifts, identify future opportunities, and build meaningful connections with their audiences.

As Advisory Board Member and Lecturer at Breda University of Applied Sciences (Ranked #3 in Top 5 Best Video Game Schools worldwide), Thijs helps shape the next generation of gaming and creative talent. He extends this impact through his lectures at Ukrainian school SKVOT, helping emerging talent succeed in global markets. He also writes for Adweek, Campaign Magazine, and Highsnobiety, focusing on gaming and youth culture.