Van de Wouw is a strategy & creative studio building tomorrow’s influential brands.
Based in Tokyo. Connected Worldwide.
We build brands that matter in culture.
Our work combines strategy and creativity, with deep cultural understanding to create brands that matter.
Whether you're going global, adapting locally, or building something new.
Services
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We build brand foundations that create real business impact. Our approach focuses on what actually moves the needle, helping you stand out, connect with people, and grow your business.
Brand positioning and purpose definition
Identity development and naming
Brand architecture strategy
Messaging framework development
Opportunity mapping and growth planning
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Helping brands find their place in new markets.
Cultural insight development
Market opportunity assessment
Entry strategy and roadmaps
Local partnership strategy
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Translating strategy into impactful creative solutions.
Designing 360° marketing campaigns that bring your brand to life
Creative platform creation
Content Strategy
Channel Strategy
Production and Partnership Approach
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Bringing over 14 years of experience with global brands, marketing and gaming to offer strategic insight and leadership. Available for:
Board Advisory
Coaching & Development for strategy teams
One-on-one strategic guidance
Selected Work
Nike Japan
Sparked a global debate about bullying, driving meaningful change in culture.
Brand Strategy • Cultural Impact • Campaign Development
HP OMEN
Taking an unknown gaming brand to the #1 market leader in Korea.
Market Entry • Gaming Strategy • Brand Development
Destiny Ghost
Brought to life gamers' favorite character in the connected home.
Product Strategy • Gaming Innovation • AI
