Destiny Ghost
Bringing video games into the smart home with the most immersive gaming companion ever made.
We discovered Destiny 2's massive video game universe can cause new players to feel intimidated and overwhelmed. So we started to question: how can we reduce the friction and enhance the experience in a meaningful way?
Our idea was to bring Destiny’s in-game companion 'Ghost' to life into the connected home, where players can use intelligent voice controls that makes the game experience more seamless and magical.
Role:
Lead Strategist, Creative Concepting, Product Roadmapping, Go-to-Market Strategy
Our idea was to bring 'Ghost' to life into the connected home, innovating and enhancing the Destiny 2 experience. The Ghost Skill creates a better, more seamless experience for gamers and shows the power of integrating intelligent voice controls into video games in a thoughtful and useful way.
Left your favorite gun back at the Last City? Found a loadout that crushes the Red Legion? Your Ghost has you covered with the free Ghost Skill for enabled Amazon Alexa devices, available now.
Got yourself into a sticky situation, or want to reap some Clan rewards? Your Ghost has your back with the free Ghost Skill for enabled Amazon Alexa devices, available now. Learn more at https://www.destinythegame.com/ghost FOLLOW DESTINY: Facebook: https://www.facebook.com/DestinyTheGame Twitter: https://www.twitter.com/destinythegame Instagram: https://www.instagram.com/destinythegame FOLLOW BUNGIE: Facebook: https://www.facebook.com/Bungie/ Twitter: https://www.twitter.com/bungie Instagram: https://www.instagram.com/bungie/
Looking for where the action is? Spend less time searching and more time shooting with the free Ghost Skill for enabled Amazon Alexa devices, available now. Learn more at https://www.destinythegame.com/ghost FOLLOW DESTINY: Facebook: https://www.facebook.com/DestinyTheGame Twitter: https://www.twitter.com/destinythegame Instagram: https://www.instagram.com/destinythegame FOLLOW BUNGIE: Facebook: https://www.facebook.com/Bungie/ Twitter: https://www.twitter.com/bungie Instagram: https://www.instagram.com/bungie/
Results
Amazon's #1 Ranked Gaming Skill
400+ million Social + PR Impressions
7X boost in game sales when announced
+1 Million commands given so far
Awards
Cannes Lions International Festival of Creativity
Silver Lion - Innovative Use Of Technology
Clio Awards
Gold Clio - Category: Medium Innovation
Silver Clio - Category: Apps
The One Club
Award for Integrated Digital & Physical Product
Webby Awards
Nominee for Experimental & Innovation
Adweek's Project Isaac Awards
Best in Gaming Invention